CFB Zeitgeist
LMLJ Martin

LJ Martin

LJ Martin led the Big 12 in rushing and won Offensive Player of the Year. He could have moved on. Instead he's "not done yet" -- back to chase BYU's career rushing record and the program's first real Playoff push.

RB · BYU · Cl 3 · #4

CFB Zeitgeist 83

LJ Martin led the Big 12 in rushing and won Offensive Player of the Year. He could have moved on. Instead he's "not done yet" -- back to chase BYU's career rushing record and the program's first real Playoff push.

Aura™ · Him Watch the full board →
Aura tax +21aura tax
Fans rank this player in the 99th percentile of RBs; the tape says 77th — more hype than the tape.
Aura — fan perception99th pctl
Production — on-field77th pctl
n=101 mentions · cohort: RBs · 140 qualified · perception = conversation volume, production = wepa_rushing

He led the Big 12 in rushing with 1,305 yards on a conference-high 236 carries, scored 12 times, added 36 catches, and walked off with Offensive Player of the Year -- the workhorse engine of a BYU team with rising ambitions. He returns for his senior season with two prizes in sight: the school's career rushing record (within about 1,347 yards) and a CFP berth, paired with quarterback Bear Bachmeier in a backfield built to contend. The forward stakes are legacy and a ceiling: the most-used back in his conference, chasing a number that would etch him into BYU history and a season that could put the Cougars in the Playoff for the first time. For Martin, 2026 is the year the productive grinder goes for something permanent.

PLAY STYLE

Martin is a high-volume, reliable lead back rather than a flashy one. Our play-by-play has him solidly above-average -- a 73rd-percentile yards-per-carry on the heaviest workload in his conference -- with the efficiency profile of a grinder (mid-pack success rate and EPA per carry) who wins by accumulation and durability more than explosion. He's a dependable receiver too (36 catches), the every-down sort a Playoff hopeful can lean on for 25 touches without blinking. The game is steadiness: he doesn't come off the field, he doesn't fumble away games, and over four quarters the yards pile up. For a team chasing its first Playoff, that kind of bell-cow reliability is its own form of star power.

Career Arc

HS
Recruit
★★★
#492 national
CFB
College
BYU
2023–2025
NFL
NFL Draft
Not drafted (yet)

Coaching Lineage · 2023–2025

1 coach
2023
Kalani Sitake
BYU
2024
Kalani Sitake
BYU
2025
Kalani Sitake
BYU

Played his entire career under Kalani Sitake.

2025 snapshot

Season context · Team result + system

2023BYU5-7HC: Kalani Sitake · Balanced
2024BYU11-2HC: Kalani Sitake · Run-leaning
2025BYU12-2HC: Kalani Sitake · Run-leaning

Savant · Box-rate percentiles

Where this profile ranks vs the RB cohort

83All-Conference
8 metrics · season cumulative

Elite: carries (97th). Strength: rush yards (96th).

Carries#9 / 349 · 98th pct
236rush
Rush yards#11 / 349 · 97th pct
1305rush
Receptions#15 / 338 · 95th pct
36rece
Rush TDs#19 / 349 · 94th pct
12rush
Rec yards#25 / 338 · 93rd pct
255rece
Yards / carry#98 / 349 · 71st pct
5.5rush
Long run#154 / 349 · 55th pct
49rush
Fumbles lost#55 / 201 · 49th pct
1fumb

Percentiles versus same-position peers with enough snaps this season, based on box-score rates.

Career stats

Rushing

Classic running back rushing table with season and career context.

Season Team CARYDSAVGTDLNG
2025 BYUFinal snapshot 2361,3055.512--
2024 BYUFinal snapshot 1387235.27--
2023 BYUFinal snapshot 1095184.84--
Career 3 loaded seasonsCareer row reflects the stat seasons currently loaded in this database. 4832,5465.323--

Receiving

Passing-game production that separates pure runners from all-purpose backs.

Season Team RECYDSAVGTDLNG
2025 BYUFinal snapshot 362557.10--
2024 BYUFinal snapshot 10989.82--
2023 BYUFinal snapshot 11454.11--
Career 3 loaded seasonsCareer row reflects the stat seasons currently loaded in this database. 573987.03--

Signature game

SIGNATURE GAME · Week 8 · 2025

W 24–21

vs Utah

122 rush yds (26 car)

A wire-to-wire battle — won by 3 at home.

Game log

Game Log · Week-by-week

2025 season · 13 games

Box score · CFBD
WkOppCARYDSAVGTDLONGNote
Wk 1W 69-0vs Portland State813116.4049
Wk 2W 27-3vs Stanford181106.1047
Wk 4W 34-13@ East Carolina141017.2141
Wk 5W 24-21@ Colorado15583.9016
Wk 6W 38-24vs West Virginia21904.3232
Wk 7W 33-27@ Arizona251626.5128162-yard day
Wk 8W 24-21vs Utah261224.7017
Wk 9W 41-27@ Iowa State5153.014
Wk 11L 7-29@ Texas Tech10353.5012
Wk 12W 44-13vs TCU21884.2110
Wk 13W 26-14@ Cincinnati322226.9233Season-high 222 yds
Wk 14W 41-21vs UCF22954.33143 rushing TDs
Wk 15L 7-34@ Texas Tech19764.0113
Total23613055.81249

How he plays

Savant · Box-rate percentiles

Where this profile ranks vs the RB cohort

83All-Conference
8 metrics · season cumulative

Elite: carries (97th). Strength: rush yards (96th).

Carries#9 / 349 · 98th pct
236rush
Rush yards#11 / 349 · 97th pct
1305rush
Receptions#15 / 338 · 95th pct
36rece
Rush TDs#19 / 349 · 94th pct
12rush
Rec yards#25 / 338 · 93rd pct
255rece
Yards / carry#98 / 349 · 71st pct
5.5rush
Long run#154 / 349 · 55th pct
49rush
Fumbles lost#55 / 201 · 49th pct
1fumb

Percentiles versus same-position peers with enough snaps this season, based on box-score rates.

PLAY STYLE

Martin is a high-volume, reliable lead back rather than a flashy one. Our play-by-play has him solidly above-average -- a 73rd-percentile yards-per-carry on the heaviest workload in his conference -- with the efficiency profile of a grinder (mid-pack success rate and EPA per carry) who wins by accumulation and durability more than explosion. He's a dependable receiver too (36 catches), the every-down sort a Playoff hopeful can lean on for 25 touches without blinking. The game is steadiness: he doesn't come off the field, he doesn't fumble away games, and over four quarters the yards pile up. For a team chasing its first Playoff, that kind of bell-cow reliability is its own form of star power.

2026 Outlook

Returning to BYU for 2026

2026 Depth chart

Projected starter

Running back · BYU

Returning around him

  • 87% of 2024 offensive production back (Strong continuity)
  • 2 BYU players drafted to NFL
  • Transfer portal: -4 net (9 in / 13 out)

2026 Award watch

No preseason watch lists yet (most drop June 15 – July 15)

BYU · Last season: 12-2 (AP #12) · Talent rank #70 · 2026 recruiting class #55

Perception vs tape

LJ Martin led the Big 12 in rushing and won Offensive Player of the Year. He could have moved on. Instead he's "not done yet" — back to chase BYU's career rushing record and the program's first real Playoff push.

He led the Big 12 in rushing with 1,305 yards on a conference-high 236 carries, scored 12 times, added 36 catches, and walked off with Offensive Player of the Year — the workhorse engine of a BYU team with rising ambitions. He returns for his senior season with two prizes in sight: the school's career rushing record (within about 1,347 yards) and a CFP berth, paired with quarterback Bear Bachmeier in a backfield built to contend. The forward stakes are legacy and a ceiling: the most-used back in his conference, chasing a number that would etch him into BYU history and a season that could put the Cougars in the Playoff for the first time. For Martin, 2026 is the year the productive grinder goes for something permanent.

How he plays

Martin is a high-volume, reliable lead back rather than a flashy one. Our play-by-play has him solidly above-average — a 73rd-percentile yards-per-carry on the heaviest workload in his conference — with the efficiency profile of a grinder (mid-pack success rate and EPA per carry) who wins by accumulation and durability more than explosion. He's a dependable receiver too (36 catches), the every-down sort a Playoff hopeful can lean on for 25 touches without blinking. The game is steadiness: he doesn't come off the field, he doesn't fumble away games, and over four quarters the yards pile up. For a team chasing its first Playoff, that kind of bell-cow reliability is its own form of star power.

2026 outlook · as of 2026-06-13

DNA match

Player DNA

The Speed Merchant

Cuts upfield fast. Designed to find the crease, not run through the line.

RB

His 2025 production profile sits closest to Ollie Gordon’s 2023 season.

Ollie Gordon

74%match

Oklahoma State · 2023

#2

Mark Fletcher Jr.

Miami · 2025

All-ACC
70%
#3

Breece Hall

Iowa State · 2021

Consensus All-AmericanNFL Rd 2 · Pk 4
69%
#4

Omarion Hampton

North Carolina · 2023

1st-team All-AmericanNFL Rd 1 · Pk 22
67%
#5

Michael Washington

Arkansas · 2025

67%

Matches Ollie on

Weight
Yards / carry
Yards / reception

Differs from Ollie on

Class year (higher)
Rush TD rate (lower)

Through 3 college seasons, his career arc tracks closest to Asim Rose’s path through Kentucky.

Asim Rose

99%match

Kentucky · 2020

#2

Calvin Turner

Hawai'i · 2020

All-Mountain West
98%
#3

Cooper Wallace

The Citadel · 2024

88%
#4

Rhamondre Stevenson

Oklahoma · 2020

NFL Rd 4
86%
#5

Logan Diggs

Ole Miss · 2025

86%

Matches Asim on

Yards per carry

As a junior, his production profile tracks closest to Mark Fletcher Jr.'s junior season at Miami (2025).

Mark Fletcher Jr.

75%match

Miami · 2025

All-ACC
#2

Jalen White

Georgia Southern · 2022

All-Sun Belt
74%
#3

Roschon Johnson

Texas · 2022

NFL Rd 4
71%
#4

Jamal Roberts

Missouri · 2025

69%
#5

Oscar Adaway III

North Texas · 2023

69%

Matches Mark on

Yards / carry
Weight
Yards / reception

Differs from Mark on

Recruiting rating (lower)
Receiving share (higher)

Peer comparator

Peer Comparator · Fingerprint match

Three closest profiles by box-rate percentile

3 peers · 8 metrics
LJ MartinBYUNate SheppardDuke· 92% simLincoln PareTexas State· 92% simEmmett JohnsonNebraska· 89% sim
Carries
98
Martin
93
Sheppard
94
Pare
99
Johnson
Rush yards
97
Martin
94
Sheppard
94
Pare
99
Johnson
Receptions
95
Martin
97
Sheppard
97
Pare
100
Johnson
Rush TDs
94
Martin
92
Sheppard
94
Pare
94
Johnson
Rec yards
93
Martin
96
Sheppard
96
Pare
97
Johnson
Yards / carry
71
Martin
79
Sheppard
68
Pare
82
Johnson
Long run
55
Martin
73
Sheppard
75
Pare
83
Johnson
Fumbles lost
49
Martin
49
Johnson

Closest peers by overall box-score percentile profile at the same position.

Development

Development Trajectory · rushing yards

2023–2025
5182023
7232024
1,3052025

+152%

Up 152% from first season to most-recent.