The Zeitgeist List · coordinating

Chad Morris

Offensive coordinator across 2 programs, 3 stints, before and after wearing the head-coach hat — every season measured on the same axis, whether he personally ran the unit or someone else did.

100th — best in the country90th — elite — top 10%75th — top quarter50th — national median25th — bottom quarter0 — worst in the countryHis unit’s national rank, by season’14’15’16’17’18’19’20’21’22’23’24’25’26ClemsonSMU · HEAD COACHArkansas · HEAD COACHAuburnClemson→ BECAME HEAD COACHSMU, 2015← RETURNED TO COORDINATINGAuburn, 2020Clemson 2014: 25th percentile nationallyAuburn ranked 61st percentile the year before he arrived○ what he walked intoAuburn 2020: 63rd percentile nationallyClemson ranked 54th percentile the year before he arrivedClemson 2026: 5th percentile nationallySMU 2015: 27th percentile (Joe Craddock ran the unit)SMU 2016: 36th percentile (Joe Craddock ran the unit)SMU 2017: 70th percentile (Joe Craddock ran the unit)Arkansas 2018: 13th percentile (Joe Craddock ran the unit)Arkansas 2019: 6th percentile (Joe Craddock ran the unit)63rd, career bestAuburn, 20206th percentile
How to read this. Coordinator seasons come from coordinator_journeys(); head-coaching-era seasons are the same unit's FBS-relative percentile for those years, regardless of who coached it, read directly from staff_assignments. A role change (a “hinge”) is a fact, never a performance verdict — only the season-by-season data itself is colored by outcome.