3identity shift
UAB's fanbase identity shifts, signaling mid-major ascent.
Jason Eck begins his tenure with a 9-4 record, signaling a shift in New Mexico's identity as the program navigates its next phase under his leadership.
New Mexico
2-0Mountain West · Jason Eck, year 2 (11-4) · University Stadium (NM) · 39,224 · 24,000 avg in 2026
The nationunrankedAP / Coaches
The model#73 CFB ZeitgeistSP+ #53 (+4.4) · FPI #55
The marketOklahoma by 23.5at Oklahoma · our model 18% New Mexico · a number, not a pick
LastW 70–7 vs Mercyhurst · Sat Sep 12 · Scottre Humphrey 110 rush yds, 2 TD
Nextat Oklahoma · Sat Sep 19 · 7:30 pm ET · Memorial Stadium (Norman, OK) · Oklahoma by 23.5 · series 0-2, lost the last 2 · Game preview
Updated Tue Sep 15 · through week 2
No consensus around New Mexico right now — the fanbase is genuinely divided.
Jason Eck's year 2 (2026): 2-0, behind Bronco Mendenhall's 9-4 in the same spot.
belief cooled ↓ 0.7vs prior week
Fanbase belief
Mixed
49/100 · 66 mentions
~ our readThe model
#73
CFB Zeitgeist · -0.4
✓ measured3The Pulse on New Mexico
49
Δ -0.7 vs last wk
66
mentions this week · conversation velocity
What moved it — last 14 days
—
Awaiting next signal window
"Pack"
— New Mexico fanbase · recurring line
The Fever Year
Position = mood · width = volume · color = the kind of feeling
Inside the fanbase — all 11 corners
Cr/CFB
GGoogle News
UUnderdog Dynasty
MMountain West Connection
CCampus paper
BBluesky
YYouTube
The split, staged
Warmest corner+0.00
Local
most bought-in cohort our read
vs
Coldest corner−0.00
Bettors
coolest cohort our read
How New Mexico fans actually talk real · top-upvoted
The crowd’s loudest take by upvotes — read for mood, not as a side. The cohort read is the measured part.
Loudest in the room this week real · by engagement
All 11 corners of the fanbase
skeptical
buying in
Local+0.29
Bettors+0.07
Cohort sentiment is a source-weighted model read — never a quote pinned to a person.
What this fanbase keeps coming back to our read · topic model
Topics are model-labeled from Reddit — a rough signal of what this fanbase is circling right now.
280 mentions · 7 sources · week 2026-02. Counts, sources and the divergence rank are measured (fact). Cohort labels and sentiment are a source-weighted model read (our read) — never a quote attributed to a person.
Belief checkmiddle of the pack
~ our readNew Mexico fans are leaning negative, and they're backing it with about as much hard evidence as anyone.
backed by facts
the mood
✓ counted We read 66 posts from New Mexico fans this week.
Five Lenses
What people are saying right now
Radio, beat writers & editorial9 posts
The broader fanbase10 posts
News & campus coverage4 posts
Fanbase health · New Mexico
Fanbase health · New MexicoNew Mexico's fanbase is growing — 74 of 100.
Loud (159 weighted voices in the latest week) and winning on the field (9-4 last season, 2-0 so far).
74
On the field — 9-4 last season, 2-0 so far75
How loud — 159 weighted voices in the latest week74
2 of 3 signals · on-field reading uses last season until 4 games are in · 0–100, bands at 26 / 51 / 76
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