CFB Zeitgeist · Fan intelligence · 2026

Him Watch

Aura is how much fans talk about a player; production is what the tape says (weighted EPA). We rank both as percentiles within position, and the gap — aura tax — is the story. Positive = more hype than tape; negative = quietly producing. QBs and RBs only for now (we don't have an honest receiving production metric yet). Players with too little fan talk are withheld.

The board: most aura

#PlayerAura (perception)ProductionAura tax
1Arch Manning QB 100 72+28
2Jadan Baugh RB 100 80+20
3Bryce Underwood QB 99 37+62
4Trinidad Chambliss QB 98 92+6
5Keelon Russell QB 98 92+6
6DeSean Bishop RB 98 85+13
7Julian Sayin QB 97 98-2
8Sam Leavitt QB 96 98-2
9John Mateer QB 96 72+24
10Nate Sheppard RB 95 74+21
11Darian Mensah QB 95 100-5
12Kamario Taylor QB 94 88+6
13CJ Carr QB 93 95-2
14Cam Cook RB 93 15+78
15Bo Jackson RB 93 63+30
16Marcel Reed QB 92 18+74
17Josh Hoover QB 92 96-5
18Gunner Stockton QB 91 93-2
19D.J. Lagway QB 90 64+26
20Drew Mestemaker QB 89 78+11
21Jared Curtis QB 89 57+32
22Wayne Knight RB 88 100-12
23Dylan Raiola QB 88 76+12
24Kevin Jennings QB 87 88-0
25Byrum Brown QB 86 43+43

Paying aura tax: hype outruns the tape

PlayerAura (perception)ProductionAura tax
Cam Cook RB 93 15+78
Marcel Reed QB 92 18+74
Tait Reynolds QB 67 4+63
Ousmane Kromah RB 63 6+56
Nico Iamaleava QB 77 22+55
Dilin Jones RB 65 11+54
Steven Angeli QB 63 12+50
Malik Washington QB 56 10+46
Caden Pinnick QB 46 2+44
Makhi Hughes RB 67 24+44

Underrated: the tape outruns the hype

PlayerAura (perception)ProductionAura tax
Cameran Brown QB 5 88-82
Deshawn Purdie QB 11 84-73
Henry Belin IV QB 5 72-66
George Pettaway RB 23 89-66
Keenan Phillips RB 2 65-63
John Alan Richter QB 9 72-62
Deuce Bailey QB 21 82-61
Tayven Jackson QB 36 94-58
Durell Robinson RB 33 89-56
Ajani Sheppard QB 15 72-56
Method: perception = season mention volume, percentile-ranked in position cohort · production = wepa (weighted EPA per play), same cohort · cohort = ≥100 snaps · full methodology → · sealed capsules →