Arizona · W 34-26
14 carries, 175 yards, 1 TD
The other 7 games average 88 yards. This one was 87 above.
Dashed line: 100 yards.
Williams against Texas Tech’s best seasons, game by game
Backs who run like Williams, and how their seasons went
Williams against this year’s top backs, game by game
The road ahead: 794 yards, 99 a game, 4 regular-season games left.
3 stories this week, from 2 outlets.
J'Koby Williams helps Texas Tech football avoid scary hours in Arizona triumph
Lubbock Avalanche-Journal +1 Oct 31
Share of the team's total this season.
Each line is one carry: taller means more yards, and a line pointing down lost yards. Black lines are touchdowns. The play text only says left, middle or right, so inside each lane the carries are lined up shortest to longest, not placed. Of his carries with a spot in the play text: left 22, middle 52, right 25. His longest went for 64 yards.
J'Koby Williams
Beats you as a runner and a receiver. Third year in the Texas Tech backfield. The first one came in 2025: All-Big 12. On tape: 175 rushing yards and 11 receiving yards against Arizona, Week 9, 2026.
794 rushing yards · 6 rushing TD · 100 carries
Play style
Threatens defenses in every dimension — rushing, receiving, third-down.
Closer · Q4-with-lead carry share
Not actually a closer
33.4% of carries overall (98/293) → 22.2% of Q4-with-lead carries (16/72) — 75.0% of those in competitive (≤16-pt) games.
Counted from the play-by-play, so a carry or two can differ from the box score.
Closest statistical matches, adjusted for opponent strength.
from 2 outlets
J'Koby Williams helps Texas Tech football avoid scary hours in Arizona triumph
Lubbock Avalanche-Journal +1 Oct 31 · 2 outlets
from 6 outlets
J'Koby Williams helps Texas Tech football avoid scary hours in Arizona triumph
Lubbock Avalanche-Journal +1 Oct 31 · 2 outlets
247SportsTexas Tech RB J'Koby Williams Exclusive InterviewAug 9
On3Texas Tech’s Hunter Zambrano, J’Koby Williams reflect on Week 1 offensive performance, preview Oregon StateSep 9Lubbock Avalanche-JournalTexas Tech football Q&A | J'Koby Williams' usage under the microscope - Lubbock Avalanche-JournalNov 2Lubbock Avalanche-Journal +1
Yahoo Sports
FOX SportsOn3Each week: his team’s game, the stories about him that week, and the week’s biggest news headline.
Stories are headlines grouped by what they are about, counted through Nov 4.
Swipe the table sideways for more columns.
| Season | Team | |||||
|---|---|---|---|---|---|---|
| 2026 | Texas Tech | 100 | 794 | 7.9 | 6 | 64 |
| 2025 | Texas Tech | 154 | 866 | 5.6 | 6 | 50 |
| 2024 | Texas Tech | 41 | 236 | 5.8 | 2 | 54 |
| Career | 295 | 1,896 | 6.4 | 14 | 64 |
| Season | Team | |||||
|---|---|---|---|---|---|---|
| 2026 | Texas Tech | 25 | 166 | 6.6 | 0 | 28 |
| 2025 | Texas Tech | 35 | 388 | 11.1 | 2 | 73 |
| 2024 | Texas Tech | 10 | 100 | 10.0 | 1 | 22 |
| Career | 70 | 654 | 9.3 | 3 | 73 |
Last game (Wk 9): 175 rushing yards, 1 rushing TD, 1 catch.
Game log · Week-by-week
2026 season · 8 games
Swipe the table sideways for more columns.
| Wk | Opp | CAR | YDS | AVG | TD | LONG | Note |
|---|---|---|---|---|---|---|---|
| Wk 1 | W 33-10vs Abilene Christian | 13 | 71 | 5.5 | 1 | 14 | |
| Wk 2 | W 35-24@ Oregon State | 20 | 116 | 5.8 | 1 | 38 | |
| Wk 3 | W 28-26vs No. 22 Houston | 7 | 62 | 8.9 | 1 | 29 | |
| Wk 4 | W 49-14vs Sam Houston | 6 | 36 | 6.0 | 0 | 20 | |
| Wk 5 | W 29-7@ Colorado | 17 | 88 | 5.2 | 0 | 35 | |
| Wk 7 | W 53-25vs Arizona State | 11 | 165 | 15.0 | 2 | 62 | 165-yard day |
| Wk 8 | L 24-37@ Cincinnati | 12 | 81 | 6.8 | 0 | 42 | |
| Wk 9 | W 34-26vs No. 22 Arizona | 14 | 175 | 12.5 | 1 | 64 | Season-high 175 yds |
| Total | 100 | 794 | 7.9 | 6 | 64 |
Oct. 31 · W 34-26 vs Arizona, play by play
A big game: 14 carries for 175 yards and a touchdown, 7th-most in FBS that week. He converted a 3rd and 1 with Texas Tech up 27-23.
11-yard catch on 3rd and 8. Third quarter, down 17-10. Converted.
9-yard run on 3rd and 7. Third quarter, down 17-10. Converted.
64-yard touchdown run on 3rd and 1. Fourth quarter, made it 34-23.
12 carries for 81 yards. He also caught 3 passes for 10 yards.
The per-play feed is missing a 1-yard run in the first quarter (the play drew a penalty), which the play text shows; the chart draws the 11 carries it has.
42-yard run. Fourth quarter, down 31-15.
Each carry is a stem from the line, in the lane the play text names, sorted shortest to longest. The play text only says left, middle or right, so inside a lane marks are sorted, not placed.
11 carries for 165 yards and 2 touchdowns, 7th-most in FBS that week.
4-yard run on 3rd and 2. First quarter, tied 0-0. Converted.
62-yard touchdown run. First quarter, made it 21-0.
Each carry is a stem from the line, in the lane the play text names, sorted shortest to longest. The play text only says left, middle or right, so inside a lane marks are sorted, not placed.
17 carries for 88 yards. He also caught 3 passes for 26 yards.
2-yard run on 3rd and 3. Second quarter, down 7-3.
4-yard loss on 4th and 1. Second quarter, down 7-3. Turnover on downs.
35-yard run. Third quarter, down 7-6.
5-yard run on 3rd and 10. Fourth quarter, up 15-7.
Each carry is a stem from the line, in the lane the play text names, sorted shortest to longest. The play text only says left, middle or right, so inside a lane marks are sorted, not placed.
6 carries for 36 yards. He also caught 3 passes for 24 yards.
20-yard run. Third quarter, up 35-14.
Each carry is a stem from the line, in the lane the play text names, sorted shortest to longest. The play text only says left, middle or right, so inside a lane marks are sorted, not placed.
7 carries for 62 yards and a touchdown. He also caught 3 passes for 14 yards.
The per-play feed is missing a 3-yard run in the fourth quarter (the play drew a penalty), which the play text shows; the chart draws the 6 carries it has.
29-yard touchdown run. Third quarter, made it 21-17.
Each carry is a stem from the line, in the lane the play text names, sorted shortest to longest. The play text only says left, middle or right, so inside a lane marks are sorted, not placed.
20 carries for 116 yards and a touchdown. In the fourth quarter, with Texas Tech ahead by one score, he carried 4 times for 21 yards.
5-yard run on 3rd and 1. Second quarter, tied 7-7. Converted.
14-yard catch on 3rd and 5. Second quarter, tied 7-7. Converted.
38-yard touchdown run on 3rd and 5. Third quarter, made it 21-13.
8-yard run on 3rd and 27. Fourth quarter, up 28-24.
Each carry is a stem from the line, in the lane the play text names, sorted shortest to longest. The play text only says left, middle or right, so inside a lane marks are sorted, not placed.
13 carries for 71 yards and a touchdown. He also caught 8 passes for 57 yards.
28-yard catch. Third quarter, up 20-3.
5-yard run on 4th and 1. Fourth quarter, up 26-3. Converted.
Each carry is a stem from the line, in the lane the play text names, sorted shortest to longest. The play text only says left, middle or right, so inside a lane marks are sorted, not placed.
Week 9 · 2026
W 34-26
vs Arizona
175 rush yds (14 car) · 1 TD · 1 rec · 11 yds
With T. Castellanos — 144 yds · 2 TD · 0 INT · QBR 77.8 · 117 rush yds (19 car) · 1 TD · W. Karoll — 40.5 yards per punt · 4 punts · 3 inside the 20
The plays that mattered most
18th in rushing yards, among all 1,551 FBS players with a rushing row this season, any position
Conference ranks count every player in the conference with a row in that stat, any position. Career ranks count current FBS players, from the games in our log.
Ratings of the games shown run from -18 to +16 points against an average team (SP+ rating of each opponent).
Rush profile · Shape, efficiency, and ball security
How he gets his yards, and how often it works
Success rate
49%98 carriesFumble rate
2.0%2 of 100 carries · 1 lostStuffed
0 or fewer ydsGrind
1–3 ydsChunk
4–9 ydsExplosive
10+ yds7.9 yds/carry on 100 carries · 22% explosive (10+ yds) · 49% success rate.
Receiver profile · Targets, catch rate, and throw depth
How often he's targeted, and how well it works
Targets
2812% of team targetsCatch rate
89%25 of 28 targetsBehind LOS · Negative air yds
Short · 0–9 air yds
Deep · 20+ air yds
89% catch rate on 28 targets · 12% of the team's targets.
3 seasons under Joey McGuire — 27-8 over that span.
Splits · Per-game
2026 season · 8 games
Home vs Road
| YDS/g | YPC | TD/g | |
|---|---|---|---|
| Home5g | 102 | 9.6 | 1.0 |
| Road3g | 95.0 | 5.9 | 0.3 |
First half vs Second half
| YDS/g | YPC | TD/g | |
|---|---|---|---|
| Weeks 1-76g | 89.7 | 7.7 | 0.8 |
| Weeks 8+2g | 128 | 9.7 | 0.5 |
Supporting cast · Scheme
Staff and system around the player
Head Coach
Joey McGuire
Pass share
43.2%
236 pass / 310 run
Plays / game
68.2
8 games
Team sack rate
4.2%
260 dropbacks · PBP
Scheme: Run-leaning.
Player standing · 2025
Picked for an all-conference team by at least one selector.
Recognition
2026 outlook
In the mix to repeat All-Big 12
Based on 2025: #4 of 35 Big 12 RBs
A base rate for the rank, not a forecast of this player: 35% of returning players who ranked #4–10 at their position in their conference made an all-conference team the next season (95% confidence interval 31–38%).
2026 is in progress.
A stat line in 31 games over three seasons.
Trophy case · Confirmed honors
What the selectors said
ALL-BIG 12
All-Big 12 mention (2025)
Weekly recognition
1 weekly honor (2025)
Big 12 Special Teams Player of the Week
Coaching lineage · 2024–2026
1 coachPlayed every college season under Joey McGuire.
