3dynasty move
BYU's rise to top 15% marks a new era for a mid-major.
Sitake's 26-11 run has BYU in dynasty-caliber territory for the first time since its title era, but the market projects just 8.5 wins this season.
BYU
2-0AP #11Latest
Big 12 · Kalani Sitake, year 11 (86-45) · LaVell Edwards Stadium · 63,470 · 64,243 avg in 2026
The nationAP #11 · Coaches #13up 4 from last week
The model#10 CFB ZeitgeistSP+ #18 (+16.8) · FPI #18
The marketBYU by 17.5at Colorado State · our model 78% BYU · a number, not a pick
LastW 28–17 vs Arizona · Sat Sep 12 · Tausili Akana 2.5 sacks, 2.5 TFL, 4 tackles
Nextat Colorado State · Sat Sep 19 · 7:30 pm ET · Canvas Stadium · BYU by 17.5 · series 39-27-3, won the last 7 · Game preview
Updated Tue Sep 15 · through week 2
The model has BYU at #10 — the fanbase hasn't weighed in yet.
Kalani Sitake's year 11 (2026): 2-0, behind Bronco Mendenhall's 11-2 in the same spot.
BYU fans can't agree.
Posting for those that want to participate
I literally can’t feel excited about this in any way shape or form after the BS of the Michigan game
Fanbase belief
Quiet
signal pending this week
The model
#10
CFB Zeitgeist · +10.0
✓ measured3The Pulse on BYU
50
Δ -3.5 vs last wk
479
mentions this week · conversation velocity
What moved it — last 14 days
—
Awaiting next signal window
"Quarterback Factory"
— BYU fanbase · recurring line
20 mentions · sample growing
The Fever Year
Position = mood · width = volume · color = the kind of feeling
Inside the fanbase — all 12 corners
Cr/CFB
GGoogle News
LLocked On
VVanquish The Foe
CCampus paper
CCougarBoard
BBluesky
YYouTube
The split, staged
Warmest corner+0.00
Boomers & Gen X
most bought-in cohort our read
vs
Coldest corner−0.00
Bettors
coolest cohort our read
How BYU fans actually talk real · top-upvoted
Rr/CFBthe room
$5 foot longs are now like $12 foot longs ~~due to inflation and corporate greed~~ out of respect to JD
▲ 832 ▼open ↗
The crowd’s loudest take by upvotes — read for mood, not as a side. The cohort read is the measured part.
Loudest in the room this week real · by engagement
All 12 corners of the fanbase
skeptical
buying in
Boomers & Gen X+0.16
Bettors+0.07
Cohort sentiment is a source-weighted model read — never a quote pinned to a person.
What this fanbase keeps coming back to our read · topic model
Topics are model-labeled from Reddit — a rough signal of what this fanbase is circling right now.
1047 mentions · 8 sources · week 2026-02. Counts, sources and the divergence rank are measured (fact). Cohort labels and sentiment are a source-weighted model read (our read) — never a quote attributed to a person.
Belief checklight on evidence
~ our readBYU fans are down on the program, but it's more feel than fact right now.
backed by facts
the mood
✓ counted We read 479 posts from BYU fans this week.
Forum Pulse
via CougarBoard
- I don't care either way but most of the football team's star players aren't LDS
- The problem with kneeling out the clock & not stretching the MOV (KS philosophy)
- I’m already seeing people call Colorado State a trap game.
- Laying here thinking of yesterday’s game and BYU Legacy, I blew a hole in my own mind.
- Big12 conference scoreboard this week
Five Lenses
What people are saying right now
Radio, beat writers & editorial13 posts
Diehard fan boards15 posts
News & campus coverage6 posts
CFB analyst takes7 posts
Bluesky · @rodger.bsky.social
2d ago
Fanbase health · BYU
Fanbase health · BYUBYU's fanbase is growing — 70 of 100.
Audible (20 weighted voices in the latest week) and winning on the field (12-2 last season, 2-0 so far).
70
On the field — 12-2 last season, 2-0 so far83
How loud — 20 weighted voices in the latest week56
2 of 3 signals · on-field reading uses last season until 4 games are in · 0–100, bands at 26 / 51 / 76
More in this tab
Recurring takes
Fan reads
What's in the air
The outcome could impact Parker Kingston's future and BYU's reputation.
Will the state successfully refile the charges against Parker Kingston?
The major problem in America is the lack of ACCOUNTABILITY for breaking the law! He was caught scores of times, not a one time bloop! "An eye for an eye" means let the punishment fit the crime, or the penalty equal to the law broken. Not a…YouTube · BYUtv Sports Nation
Any questions???🤔😆😆😆😆😆😆🫵 Being at BYU didn't hurt him ONE-I-OTA!!!😉YouTube · BYU Cougars
Burks' addition could help offset NFL Draft departures for BYU.
How will Demichael Burks fit into BYU's defense?
BYU standards are much higher, not only would he not be able to play for BYU, but last year we got rid of our starting QB on a morals clause which would not have happened on any other team, and we brought in a bear to replace him.YouTube · BYUtv Sports Nation
I’m so hyped to have these two playing together at BYU! Went from thinking we lost Rob to UK, to keeping Rob and getting Collin back from UK🙏🏼‼️😼😼😼 BYU will be on fire 🔥 with these two playing together👑CANT WAIT‼️🤩🤩🤩YouTube · BYU Cougars
Rivalry mood
Holy War
Fan mood across the 2025 season, both sides — our read
Hover a week for both sides’ game
Shaded weeks show whose fanbase read warmer, our measure of what fans actually said, not a poll.
Arguments
What fans are saying
Fan claims · every quote verified verbatim
schedule expectationWidely held among fans that season
fans believe BYU is a strong contender to win the Big 12 and reach the College Football Playoff
BYU 2026 preseason preview: 12-2, nearly everyone back, and a Big 12 Freshman of the Year returning at QB
Why BYU Will Win The Big 12 This Year… BYU has been on a great trajectory these past several seasons.
Based on 5 comments from 4 posters across 4 threads · Jul 13, 2026–Jul 30, 2026 · via BYUFootball, BYUtv Sports Nation
program directionOne fan's take that season
One fan believes Kalani Sitake is an elite coach comparable to Kirby Smart
Kalani Sitake’s Success at BYU Is No Fluke As Elite Comparison to Kirby Smart Emerges
Based on 1 comment from 1 poster across 1 thread · Feb 27, 2026 · via BYUFootball
player performanceOne fan's take that season
One fan believes Bear Bachmeier is a key player whose passing ability is debated
Fans are debating Bear Bachmeier's throwing abilities, with some insisting he can throw effectively while others remain skeptical about his passing game.
Based on 2 comments across 1 thread · Aug 1, 2026
Show all 5
player performanceEarly signal — few voices
fans believe BYU scores more points in second halves
If BYU ever figures out how to play defense in the first half the way they usually do in the second half, we’re gonna be really, really good instead of just pretty good.
Based on 2 comments from 2 posters across 2 threads · Sep 12, 2026 · via CFB
recruiting effortOne fan's take that season
One fan believes BYU is undervalued by rankings
BYU gets undervalued for being good at finding diamonds in the rough, rather than landing top 10 recruiting classes and/or top 10 portal classes.
Based on 1 comment from 1 poster across 1 thread · Jul 28, 2026 · via BYUtv Sports Nation
Podcasts
From the booth
The obsession
Rent free · r/cfb fan posts, last season
BYU fans this offseason 42% of posts bring up another team▲7pp saltier#32 of 70 saltiest · mostly about Utah
Who BYU fans can’t stop bringing up
- Utah20%
- Arizona17%
- Colorado4%
- Texas4%
- California4%
share of BYU’s football posts that mention each team
BYU lives rent-free in
share of each rival fanbase’s football posts that bring up BYU
Who they talk about
Who they talk about
949 posts and articles vs the field · 2026 season
The names this fanbase says more than anyone else does — players, coaches, the places they keep coming back to. Not slang: these are the people carrying the conversation.
Kalani Sitake
×267.7 the field
Signature — named ≥10× as often as the rest of college football
Kalani Sitake×267.7n=64
Bachmeier×191.9n=41
Sione Moa×151.7n=24
Walker Lyons×79.0n=15
Legend Glasker×1011.1n=26
Faletau Satuala×316.0n=10
Damuni×463.4n=11
“Video: Kalani Sitake on BYU’s Big Week 1 Win | BYUtv - Kalani Sitake reflects on BYU’s Week 1 victory over the Utah Tech Trailblazers, sharing his pride...”
board · fan post, verbatim
Fans on Kalani Sitake (8 examples)
Kalani Sitake's crew. Does Sitake have his best team yet? The Cougs look real, but it's early.
Typically, but as we’ve learned through the Kalani Sitake vs Brian Santiago saga(where Kalani now answers to the person above the AD) when
I am so grateful to have Kalani Sitake as our head coach. We are so blessed to have such an amazing man who so effectively
BYU Cougars On SI Kalani Sitake Provides Injury Updates on BYU Veterans Raider Damuni and Isaiah Glasker The BYU
Kalani Sitake - BYUtv](https://www.byutv.org/byu-football-with-kalani-sitake) * [Coordinators'
There are two Kalani Sitake periods. The coach for the first 3 1/2 seasons was headed for nonrenewal, and still
I mean since this is where we the fans are. Kalani Sitake was asked today about BYU’s hiring of Marc Hill, his past comments about resources
Kalani Sitake is cooking SuperWest Sports 2026 Preseason Big 12 Football Previews and Projections
Voice profile
Fanbase Voice
4,169 fan mentions
Believers
vs the 94 highest-volume fanbases - 2026 season
Vocabulary by era
Season Vocabulary
2026NFL
nflnotredamenotre damehillearly
nfl preseason is for the REFs too. The head scratching calls in the Titans/Seahawks game....wow.
2025DEFENSE
defenseoffensefumblekickercincinnatikeep
This is how I play defense on All-Madden
Defining terms
Words of the season
how the conversation changed, year to year
2026
nfl×6.4notre×2.3dame×2.2notre dame×2.2hill×6.7
2025
defense×2.4offense×2.6fumble×12.6kicker×6.3cincinnati×8.3
Fanbase cluster
Your Vocabulary Clustercluster 0with 63 other fanbases
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