“aura”

Intangible presence — a player or coach who looks the part, tracked in gains and losses.

Arrived from broader youth internet slang, where 'aura points' are won and lost.

How often it gets said

Daily mentions across the whole conversation corpus, smoothed over 7 days. A break in the line is a stretch where the word fell below the reporting floor — not a stretch where nobody said it.

Measured on 42 of the window’s 84 days.

1. 1Thu Sep 17
2. 2Thu Oct 1
3. 3Mon Sep 28

A day is attributed to a program only when that program held at least 1.75× the next program’s mentions, from 5+ separate posts. The game shown is that program’s result within a day of the peak. A day with no program named was a day nobody owned.

Who’s saying it

Share of the posts, articles and transcripts in the window that used the word, by kind of source. Counted per document, not per mention, so one long transcript that says it twenty times is one voice, not twenty.

• podcasts and radio 88%
• Reddit 9%
• YouTube 2%
• beat writers and press 1%

What it sounds like

Real posts from the corpus, quoted verbatim. The community is shown; the username never is.

No quotable use of this word cleared the football-relevance filter in the last 120 days.

Who it gets said about

2026 season, FBS programs. These are mentions that name a program — from rival fans and national media as readily as from their own people — so this is what the sport says about a program, not what that program’s fans say.

48 FBS programs cleared the 25-mention floor for this word. Ranked by over-index, not raw volume — raw volume just ranks how much a program gets talked about.