CFB Zeitgeist

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VERDICT BEGINS · 2026

Big 12

The Rebuilt League

The 2026 Big 12 season is underway — Texas Tech holds the early power lead, but the picture is still open.

Big 12 looks stronger on team quality than on season resume, which makes it a dangerous future-facing league.

#5overall
#5in FBS
+19.5RR50
+24.5upper strength
16teams
3top-25 teams
Power snapshot Projected 2026 standing

The Rebuilt League

The Big 12 absorbed UCF, BYU, Cincinnati, and Houston in 2023, then lost Oklahoma and Texas to the SEC and gained Arizona, Arizona State, Colorado, and Utah in 2024 — three full rounds of realignment that redrew the conference map entirely. Boise State joined from the Mountain West in 2026, completing the post-Pac-12 landscape.

3 top-25 teams.

The depth argument for this conference rests on how many credible opponents are clustered behind the leader. The gap between the top and bottom is narrow — a sign of genuine parity.

Where things stand right now.

The 2026 Big 12 season is underway — Texas Tech holds the early power lead, but the picture is still open.

Tools Matchup Simulator Compare Teams Playoff Forecast Style map Head to head Power map

Texas Tech Went 12-2 With the 48th Recruiting Class

Texas Tech finished 12-2 in 2025 with a recruiting class ranked #48 nationally — the second-biggest coaching premium in the Big 12 by the numbers. Joey McGuire built a program that wins with scheme and development, not recruiting, in a conference where most programs with that recruiting rank finish 5-7. The Big 12's best coaching story is happening in Lubbock and most people aren't watching closely enough.

Why it matters →

Oklahoma State Went 1-11 With a Top-50 Class

Oklahoma State finished 2025 at 1-11 with a recruiting class ranked #53 nationally. The gap between raw talent and results was the widest in the conference — a program that built its identity on player development and coaching suddenly failing at both. Whether 2026 is a reset or a continued slide is the conference's most uncomfortable question.

Why it matters →

Texas Has the Talent. The Results Say Otherwise.

Texas holds the #1 recruiting class in the conference entering 2026 — and went 10-3 in 2025, which sounds good until you compare it to what Texas Tech did with the #48 class. The Longhorns' talent floor is the highest in the league. Whether that translates to a conference title before the 2026 offseason realignment window reshapes the map again is the conference's defining power-structure question.

Why it matters →

Active arcs our read

All arcs →
Fan pulse Last 30 days · 9,614 mentions
21% positive 45% neutral 34% negative
Texas Tech
1,129
↓ negative
Kansas State
929
↓ negative
Utah
874
↓ negative
UCF
809
→ neutral
BYU
789
→ neutral
Arizona State
731
↓ negative
Fan confidence — FBS percentile

Where each Big 12 program stands nationally in fan sentiment (100th = most positive in FBS, 0 = least). Conference median: 50th percentile.

Houston
Bullish
Utah
Bullish+8
Kansas State
Leaning-5
Arizona
Leaning
Arizona State
Leaning+2
BYU
Leaning-7
Cincinnati
Leaning
Colorado
Leaning
Baylor
Mixed
Iowa State
Mixed-3
Kansas
Mixed-7
TCU
Mixed+5
Texas Tech
Mixed
UCF
Souring-15

Most volatile: Utah

Fan confidence has swung 58 percentile points in the last 8 weeks — currently at the 76th percentile nationally.

Rivalry face-offs

The coaching premium
Recruiting class rank vs. SP+ performance — where coaches add or subtract value
Above line = coaching premium
Below line = underperforming
Gap = recruiting rank minus SP+ rank

Positive gap means the coaching staff won more than the recruiting class predicted. Data: Big 12 teams, 16 programs.

Coaching grades
Coaching premium ↑
K-State
+24
Baylor
+23
Arizona
+15
Houston
+14
BYU
+11
Underperforming ↓
WVU
-124
Okla. St.
-78
Colorado
-69
Iowa St.
-68
Cincinnati
-52

Standings

2026 season, in progress — sorted by power rating. Stature tag = interim Zeitgeist calibration (medium confidence).

#TeamRecordRR50Resume
1 Texas TechPower Program III#26 2-0 +28.7 +96.3
2 BYUNational Program I#32 2-0 +28.1 +97.6
3 HoustonNational Program II#43 2-0 +24.5 +93.7
4 Kansas StatePower Program III#27 2-0 +24.3 +97.3
5 ArizonaNational Program II#59 1-1 +24.1 +65.9
6 UtahPower Program II#20 2-0 +23.7 +72.9
7 BaylorNational Program I#35 1-1 +23.0 +53.6
8 Arizona StateNational Program I#36 1-1 +21.6 +57.8
9 TCUPower Program II#23 1-1 +20.5 +22.0
10 KansasRegional Program I#75 1-1 +17.5 +60.5
11 UCFNational Program II#50 1-1 +16.4 +79.6
12 CincinnatiNational Program II#46 2-0 +14.6 +92.7
13 Iowa StateNational Program I#39 1-1 +13.0 +92.1
14 ColoradoRegional Program II#94 2-0 +12.7 +96.1
15 West VirginiaNational Program II#61 2-0 +11.0 +82.9
16 Oklahoma StateNational Program II#44 1-1 +8.5 +93.3

Projected Standings · Big 12 · 2026

Win Projection

Odds of winning at least N conference games from current power ratings — full slate played out, not locked to results. AVG = expected wins; W–L = most-likely record.

# Team W–L PWR AVG ≥9≥8≥7≥6≥5≥4≥3≥2≥1
Favorites
1Texas Tech7–2+9.26.662656819499
2BYU6–3+8.56.231844729097
3Houston6–3+4.95.7182755809499
Challengers
4Kansas State6–3+4.75.82103159829599
5Utah6–3+4.25.5172450769298
6Arizona5–4+4.65.2151843708997
7Baylor5–4+3.55.03143663859699
8Arizona State5–4+2.14.7292855809499
The Field
9TCU4–5+1.04.3162044708998
10UCF4–5-3.14.1151638658697
11Kansas4–5-2.14.0141536638596
12Iowa State3–6-6.53.4162045739299
13Cincinnati3–6-4.93.2151740689098
Rebuilding
14Colorado3–6-6.83.0141435638698
15West Virginia3–6-8.62.931233628698
16Oklahoma State2–7-11.02.51722497895

How they play

Six advanced-stat dimensions per team, ranked against all 134 FBS programs, 2026 season. Every column reads higher-is-better. Click a column to sort.

ScoringConvertsBig playsDefensePacePass rate
Team ScoringConvertsBig playsDefensePacePass rate Identity
Texas Tech+0.2445.1%+1.13-0.0773.542.2%Balanced
BYU+0.5058.7%+1.17-0.0462.038.7%Efficient offense
Houston+0.5461.9%+1.21-0.0268.036.8%Efficient offense
Kansas State+0.3855.7%+1.30+0.2172.542.1%Lockdown defense
Arizona+0.2051.0%+1.04-0.1267.050.7%No explosive plays
Utah+0.4354.0%+1.36-0.1168.539.4%Efficient offense
Baylor+0.2044.0%+1.24+0.1191.552.5%High-tempo
Arizona State+0.2746.1%+1.51-0.0267.052.2%Big-play offense
TCU+0.2951.2%+1.20+0.0570.045.7%Balanced
Kansas+0.3544.4%+1.55-0.0171.539.2%Big-play offense
UCF+0.2442.1%+1.43+0.0856.546.9%Lockdown defense
Cincinnati+0.4151.2%+1.24-0.1070.532.6%Balanced
Iowa State+0.1632.2%+1.44+0.0250.535.6%Grind-it-out
Colorado+0.2641.8%+1.36-0.0274.541.6%Balanced
West Virginia+0.2948.6%+1.19-0.0569.018.8%Balanced
Oklahoma State-0.0240.0%+1.08-0.1784.554.4%High-tempo

Identity is the single dimension where a team is most above or below the FBS average (pace, defense, big plays, or converting drives) — "Balanced" means nothing stands out either way. CFBD 2026 advanced stats, excludes garbage time.

Top players

Big 12's highest CFB Index Scores, 2025 season.

#PlayerTeamNational
1Evan JohnsonCBBYU#5 of 364
2Jamel JohnsonSTCU#5 of 544
3Eric McAlisterWRTCU#7 of 485
4Eddie Walls IIIEDGEHouston#16 of 420
5John Henry DaleyEDGEUtah#17 of 420
6Jay'Vion ColeCBArizona#21 of 364
7LJ MartinRBBYU#10 of 326
8Desmond PurnellLBKansas State#31 of 583
9Amare ThomasWRHouston#17 of 485
10Blake HeroldIDLKansas#22 of 330

Where Big 12 stands nationally

Conference strength by RR50 (round-robin adjusted power).

1 SEC SEC
+22.8
2 B10 Big Ten
+21.7
3 IND FBS Independents
+20.4
4 P12 Pac-12
+20.2
5 B12 Big 12
+19.5
6 ACC ACC
+19.2
7 AAC American Athletic
+17.3
8 SB Sun Belt
+17.0
9 CUSA Conference USA
+16.6
10 MAC Mid-American
+16.2